"Fun Size" candy. Nothing fun about it.

Where does the term "fun size" come from? I was raised knowing that more candy equals more fun. A giant huge candy bar is much more fun than a super tiny one. So where does "fun size" come from? Maybe it's supposed to make people feel less sad that they are eating a candy bar that is small enough to be eaten in one bite. "Oh jeez, this candy is really small. But hold on, it's fun size! All is well now." C'mon. Why not call it something more realistic, like "less fun size" or "just go get the big one" size.

And yes, Halloween did inspire this blog post. Call trick or treating as childish as you want to, as long as I'm young enough to get free candy for almost no reason, I'm gonna do that.